Lead Generation
Every Call Tied To A Source
Most contractors can tell you how many calls came in. Far fewer can tell you which ones came from search, which from ads, and which from a neighbor. Without that, you are guessing every time you decide where to spend.
Calls and form fills tracked back to the channel
Each channel measured against the others
Visibility, rankings, and profile performance over time
Cost And Performance
What A Job Actually Costs You
Cost per lead is a starting point, not an answer. A channel producing cheap leads that never book is more expensive than one producing fewer leads that turn into work.
Cost per lead and cost per booked job
Spend measured against what it returned
Direction over time, not one month in isolation
Pipeline Activity
The Lead Is Only Half The Story
A campaign can produce good leads and still look like a failure. A missed call, a slow response, or an estimate nobody followed up on will do that. We look at what happens after the phone rings, not just before it.
Response time on every new lead
Estimates sent, won, and sitting untouched
Where in the pipeline opportunities go cold
The Decision
More, Less, Or Fix Something Else
The point of a report is a decision. Every month we tell you what we would spend more on, what we would pull back, and whether the problem is the marketing at all. Sometimes it is not.
A straight recommendation, not a data dump
Told when the issue is follow up rather than leads
A dashboard you can open any time you want
