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Reverse Engineer
Your Revenue Goal

Pick the number you want to hit this year. We will work backward and show you how many leads, estimates, and jobs a month it actually takes.

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Three Steps, Nothing Saved

Work It Backward

1

Your GoalThe revenue you want over the next twelve months, not what you did last year.

Annual revenue goal

$

Where you are today, last twelve months

$

Revenue you need to add

$0

2

Your Average JobUse your real average across the work you actually want more of.

Average job value

$

3

Your Close RatesTwo different numbers. How many leads you get in front of, and how many of those quotes you win.

Leads that turn into an estimate

60%

Estimates you win

35%

Be honest here. Optimistic numbers make the plan look easier than it is. If you do not know, look at last month. Count the leads, the estimates you sent, and the ones that signed.

4

The Channel PlanSplit the leads you need across the channels you run. Set what each lead costs and we will show the budget it takes.

Channel

% Leads

Cost

Budget

Your channel percentages do not add up to 100%.

Monthly marketing management fee

$

What you pay, or would pay, an agency to run it. Ad spend goes to the platforms and is separate from this.

Leads You Need Per Month

0

Set your numbers to see the plan.

Jobs per year

0

Jobs per month

0

Estimates per month

0

Revenue per month

$0

What It Costs

Lead share allocated

0%

Blended cost per lead

$0

Monthly ad spend

$0

Total monthly investment

$0

Cost per booked job

$0

Share of monthly revenue

0%

Nothing here is sent, saved, or shared. It stays on your screen. This is a planning check, not a forecast.

3 Things The Number Usually Reveals

What The Plan Usually Tells You

The Lead Number Is The Shock

Most owners chase a revenue goal without ever knowing how many conversations a month it requires. Seeing it changes the conversation.

Close Rate Beats Volume

Move your close rate five points and the leads you need drop noticeably. That is usually cheaper than buying more leads.

Average Job Does The Heavy Lifting

Raising your average job value shrinks every other number on the page at once. It is the fastest lever most contractors ignore.

Want The Plan In Writing

Send Me My Revenue Goal Plan

Your numbers, written out month by month

Which lever is cheapest to move first

What it would take to get there without buying more leads

If the form does not load, call or text (815) 477-8101 or email contact@promotivellc.com.

Number Bigger Than You Expected?

That is normal. If the lead number looks impossible, the answer is usually not more advertising. It is a better close rate, a higher average job, or follow up that stops losing the leads you already get.

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Reverse EngineerYour Revenue Goal

Work It Backward

What The Plan Usually Tells You

Send Me My Revenue Goal Plan

Reverse Engineer
Your Revenue Goal