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Google Ads For Roofing And Exterior Companies

Be There When They
Are Ready To Call

A homeowner with a leaking roof does not browse. They search, they call the first few companies they trust, and they book. Google Ads puts you in that window.

Get My Growth Gameplan See The Results

3,400%

ROI for AllPro Renovations

$700K+

Generated from a $20K investment

$10M+

Client revenue generated in 2026

Where The Budget Disappears

Why Most Contractor Campaigns Lose Money

Paying For The Wrong Searches

Without tight negative keywords you pay for job seekers, DIY searches, and people three states away.

Sending Clicks To The Homepage

The ad promises roof replacement and the click lands on a page about everything. Most of them leave.

Measuring Clicks, Not Jobs

Reports full of impressions and clicks tell you nothing about whether the phone rang or a job got sold.

6 Things We Build And Manage

What We Actually Run

Keyword Strategy

The searches that come from homeowners ready to book, and a negative list that blocks the rest.

Landing Pages

A page that matches the ad word for word, with the quote form above the fold.

Call Tracking

Every call recorded against the search and ad that produced it, so you know what is working.

Service Area Control

Targeting set to the towns you actually drive to, not a radius that wastes half the budget.

Budget Pacing

Spend shifted toward the services and seasons producing booked work, adjusted as results come in.

Reporting You Can Read

Calls, form fills, and cost per lead by service. Two minutes, not twenty pages.

One Contractor, Real Numbers

He Switched Marketers. Then $700K Followed.

Joe Taddino

Owner, AllPro Renovations Construction

Where He Started

Joe was already paying a marketer he liked. The relationship was fine. The results were not. He could not tell which leads were worth anything or what the money was buying.

What Changed

We rebuilt the ad and lead system around booked jobs instead of clicks, then put tracking behind it so every dollar tied back to a real project.

Where He Is Now

A $20K investment turned into more than $700K in revenue, and his calendar is booked through 2026.

See The Full Case Study

5 Questions Contractors Ask First

Straight Answers Before You Spend

How quickly can Google Ads generate leads?

Most roofing and exterior companies start seeing leads within the first 30 days after launch. Flow usually becomes more consistent over the next 45 to 60 days as the campaign optimizes, depending on budget, competition, and the services targeted.

How much should we budget?

Most roofing and exterior companies should plan for at least $3,000 a month in ad spend to get meaningful visibility. Some markets work starting around $2,000. Below that, Local Services Ads is usually the better first move. Ad spend goes directly to Google and is billed separately from our management fee.

Do Google Ads actually work for our trade?

They work well because homeowners search with intent when they need an estimate, a repair, a replacement, or storm help. You are not interrupting anyone. You are showing up at the moment they are already looking.

What makes a campaign succeed or fail?

More than the ads themselves. Keyword targeting, the landing page, how much a homeowner trusts what they see, tracking, and how fast you follow up all move the number. A great campaign feeding a slow phone still loses money.

What happens after a lead comes in?

It gets tracked and organized, and follow up starts immediately. Response speed is usually the single biggest factor in whether a paid lead turns into a booked job.

Find Out If Ads

Make Sense For You.

We will look at your market, your average job value, and what a lead should cost you, then tell you honestly whether Google Ads is the right first move. No cost, no obligation.

Get My Growth Gameplan Call (815) 477-8101

Marketing and growth systems for roofing, exterior, and home service contractors. Built by people who have run a contracting business.

(815) 477-8101 contact@promotivellc.com

Bloomington and Peru, Illinois
Serving contractors nationwide
Monday to Friday, 8 to 5 CST