Facebook And Instagram Ads

An Offer, A Funnel,
And Booked Jobs

Most agencies run your ad into a Facebook message and call it a lead. We build the offer, the funnel, and the tracking behind it, so the spend turns into work on the calendar.

Step 01The Offer
Step 02The Ad And Creative
Step 03The Landing Page
Step 04Follow Up And Tracking
The PointA Booked Job

Tap Each Piece Of The Build

What We Actually Build

Before Any Money Is Spent

We Help You Build The Offer

Ads do not fix a weak offer, they expose it faster. Free estimate is what every contractor in your county already says. We work out what you can put in front of a homeowner that is worth stopping for.

What you lead with, and why a homeowner would act now

Priced and scoped so it stays profitable at volume

Seasonal angles for storm season and the slow months

We Make It, You Approve It

Graphics And Copy Built For You

We design the graphics and write the copy from your real jobs. No stock photos of somebody else's roof, and no template creative recycled from another contractor in another state.

Ad graphics designed around your work and branding

Before and after sets, the format homeowners stop on

Several versions tested, the losers switched off

Where Most Agencies Stop

A Real Funnel, Not A Messenger Chat

Sending the ad into Facebook Messenger is not a funnel. We build a custom landing page for the offer, so the homeowner lands somewhere that answers their questions and asks for the job.

A custom landing page built for that one offer

A short form that asks what you need, not eleven fields

A thank you step that tells them what happens next

So You Can See It Working

Pixels And Tracking Set Up Properly

If the pixel is not installed and firing, Meta is guessing and so are you. We set the tracking up so the platform learns who actually books, and so you can see what your money produced.

Meta pixel and conversion events installed and tested

Form fills and calls tracked back to the ad

Reporting that shows leads and jobs, not impressions

The Part That Decides It

Follow Up That Runs Itself

A Facebook lead goes cold faster than any other kind. They filled a form on their phone between other things. If nobody responds within minutes, you paid for a lead that books with somebody else.

An instant text the moment the form is submitted

Every lead into LeadSpree, not a Facebook inbox

Automated follow up until you get a yes or a no

Why Meta And Not Just Search

Reaching People Before They Look

Search Waits, Meta Does Not

Google reaches homeowners already looking. Meta puts the job in front of people who have been putting it off, before they ever type anything into a search bar.

You Pick The Streets

Target the towns and neighborhoods you actually want to work in, including the ones where you just finished a job and the whole street saw your truck.

It Fills The Slow Months

When the phone goes quiet, search volume is quiet too. Meta is how you create demand in a month that would otherwise be thin.

One Contractor, One Campaign

What This Looks Like When It Works

$700K+

Revenue produced from roughly $20,000 in ad spend

3,400%

Return on the money put into the campaign

I switched from another marketer who I loved but just was not getting the results I wanted. Since the switch I have grown my sales tremendously.

AllPro Renovations Construction

Joe Taddino

Owner, AllPro Renovations

What We Will Not Tell You

Honest Limits On Meta Ads

Meta leads are colder than search leads. Somebody scrolling was not looking for a roofer, so your follow up has to be fast and your sales process has to hold up.

There is a learning period. The first few weeks cost money while the platform works out who books, and we will tell you that before you start rather than after.

Without an offer worth acting on, this does not work. If we cannot build one with you, we will say so instead of spending your budget.

Results vary by market, season, offer, and how quickly you respond. Nobody can promise you a specific number, and anyone who does is guessing.

No Cost, No Obligation

Let Us Build The Offer
Before You Spend

One call. We will work out whether Meta ads suit your market right now, and what offer would be worth putting money behind.

Marketing and growth systems for roofing, exterior, and home service contractors. Built by people who have run a contracting business.

(815) 477-8101 contact@promotivellc.com

Bloomington and Peru, Illinois
Serving contractors nationwide
Monday to Friday, 8 to 5 CST

© 2026 Promotive Marketing LLC. All rights reserved.