The Main Difference
You Are Billed Per Lead
Google Ads charges every time somebody clicks, whether they call or close the tab. Local Services Ads charge when a homeowner actually calls or messages you, so you are paying for conversations rather than curiosity.
Charged per lead, not per click
Leads outside your service or area can be disputed
You set a weekly budget and a lead target
Position On The Page
Above Everything Else
Local Services Ads sit at the very top, above the paid search ads and above the map pack. On a phone that means you are the first thing a homeowner sees, before they scroll at all.
Above paid search and the map results
Tap to call straight from the listing
Your rating and review count shown up front
Why Homeowners Click It
Google Vouches For You
The Google Guaranteed badge tells a homeowner that your licence, insurance, and background checks have been verified. For somebody about to let a stranger onto their roof, that badge does a lot of work.
Licence and insurance verified by Google
Background checks on the business and owner
Separates you from companies nobody has vetted
The Part Contractors Give Up On
We Handle The Paperwork
Approval means licence documents, insurance certificates, and background checks, and Google will reject a submission over small details. Most contractors start this once, get knocked back, and never return to it.
Documents gathered and submitted properly
Rejections chased down and resubmitted
Profile, services, and service area set up
