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OVERVIEW
Before Promotive Marketing, AllPro Renovations Construction was struggling to generate consistent work.
Their craftsmanship was strong, but the marketing behind the business was failing. The company relied heavily on Google Ads, their previous agency burned budget without producing real sales, and leads slowed down to the point where the owner considered shutting the business down entirely.
The website was outdated, SEO visibility was weak, and there was no predictable system behind lead generation.
Promotive stepped in to rebuild the company’s Google Ads strategy, improve conversion systems, and create a more reliable path toward growth.
What started as a last attempt to save the business became the foundation for predictable, scalable growth.
THE CHALLENGE
AllPro had built a strong reputation in remodeling, additions, and custom home projects, but several things were holding the business back.
The company relied almost entirely on ineffective Google Ads campaigns, visibility online was limited, and the previous marketing strategy produced little return. Lead flow became inconsistent, slow seasons became stressful, and the business lacked confidence in its marketing systems.
Like many contractors, the problem was not the quality of the work.
The problem was the system behind the lead generation.
OUR APPROACH
The goal was not just generating more clicks.
The focus became rebuilding the lead generation system so marketing could finally produce predictable, profitable opportunities.
1. Google Ads & Lead Generation
Promotive rebuilt the Google Ads campaigns around high-intent searches like bathroom remodels, home additions, and custom renovation projects.
The strategy focused on:
- tighter targeting
- reducing wasted spend
- improving lead quality
- and increasing conversion rates
Landing pages, ad creative, and tracking systems were also rebuilt to improve performance and tie every lead back to real ROI.
2. Improving Conversion Systems
The website and lead flow process were improved to help convert more inbound opportunities into real conversations and booked projects.
This helped create better consistency behind follow-up and lead quality.
3. Building Predictable Growth
As the campaigns improved, the business began generating stronger momentum and far more confidence in its marketing systems.
Instead of constantly wondering where the next project would come from, AllPro started building a more predictable pipeline of high-value opportunities.
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THE RESULTS
The turnaround happened quickly. Within 30–45 days, the campaigns began generating qualified leads consistently.
Shortly after, AllPro booked:
Two $250K Projects From Just $1,500 In Ad Spend
Additional results included:
- 10–15 qualified leads generated monthly
- 50% close rate on inbound opportunities
- Average project sizes between $60K–$80K
- $200K–$350K in monthly revenue tied directly to PPC campaigns
- Marketing spend reduced to only 1–3% of top-line revenue
More importantly, the business regained confidence, momentum, and predictability behind its growth systems.
KEY TAKEAWAYS
AllPro proves that contractors do not always need massive marketing budgets to create major momentum.
What they often need is:
- stronger targeting
- better lead systems
- improved conversion strategy
- and marketing focused on real ROI instead of vanity metrics
When the right systems are built behind the business, growth becomes far more predictable and sustainable.
LOOKING FORWARD
Today, AllPro Renovations Construction is booked out through December and has already generated more than:
$700K+ In Revenue During 2026
All while investing roughly:
$20K Into Marketing
The business now operates with significantly stronger lead consistency, higher-quality opportunities, and far more confidence in its growth systems.
What started as a business close to shutting its doors has become a company growing with stability, momentum, and a clear path forward.