How Knapp Builders Generated 13 Leads and $1.2 Million in Potential New-Build Opportunities in 30 Days

Knapp Builders has served Bloomington-Normal and Central Illinois for approximately 60 years.

The company already had a trusted name, an experienced team, and a beautiful website filled with project photography that immediately built confidence.

The problem was not how the website looked.

The problem was that homeowners searching online could not consistently find it.

Home Builder Marketing Results at a Glance

13 Leads

Generated within the first 30 days after launching the updated visibility strategy.

4 New-Home-Build Opportunities

Four of the leads were for potential custom home projects.

$1.2 Million in Potential Project Value

Each new-home opportunity was estimated at approximately $300,000. This does not include the potential value of the other nine leads.

Approximately 1 Lead per Month to 13 Leads

The company had previously received roughly one website lead per month.

The Challenge

Knapp Builders provides remodeling services across Central Illinois, with a primary focus on custom homes, new construction, and additions.

Before working with Promotive Marketing, the company had already invested in a professional website. It looked great and showcased the quality of the company’s work, but it was not properly optimized for search.

Knapp Builders was still relying heavily on:

• Referrals
• Its long-standing local reputation
• Homeowners already familiar with the company

The company had previously worked with another marketing provider it liked, but it was not seeing meaningful progress or measurable results.

As more homeowners began searching online for builders, Jeremy and Erica Knapp knew the company needed stronger digital visibility.

What Promotive Marketing Changed

Optimized the Existing Website for SEO

Knapp Builders did not need to throw away its existing website.

Promotive Marketing completed an SEO audit and optimized the site around the services and searches most valuable to the company, including custom home building, new construction, additions, and remodeling throughout Central Illinois.

The goal was simple: preserve the website’s strong design while making it easier for Google and prospective clients to find.

Improved the Google Business Profile

We updated and optimized the company’s Google Business Profile to strengthen local relevance and help Knapp Builders appear more consistently when homeowners searched for builders in the Bloomington-Normal area.

Launched Local Services Ads

Promotive Marketing also launched Local Services Ads to create another path for homeowners actively searching for construction and remodeling services.

Knapp Builders already had a full-time office assistant and the internal readiness to respond quickly when new opportunities arrived.

The First 30 Days

Within the first 30 days, Knapp Builders received:

13 New Leads

Four of those leads were connected to new-home-build opportunities valued at approximately $300,000 each.

That created at least:

$1.2 Million in Potential New-Build Opportunities

That amount represents potential project value, not closed revenue, and does not include the other nine leads generated during the same period.

The increase was noticeable enough that the Knapp Builders team reached out asking where the sudden increase in new-home opportunities was coming from.

In Erica Knapp’s Words

“Thank you so much for your support to Knapp Builders and helping us through this digital marketing world that we as business owners don't have time to navigate.”

Erica Knapp
Co-Owner, Knapp Builders

The Bottom Line

Knapp Builders did not need a better-looking website.

They needed more of the right homeowners to find the website they already had.

By improving SEO, local Google visibility, and Local Services Ads, Promotive Marketing helped a 60-year builder go from roughly one lead per month to 13 leads in the first 30 days.

The result was four new-home opportunities representing approximately $1.2 million in potential project value, before including the value of the other nine leads.

Is Your Website Built to Be Found?

A beautiful website should do more than look professional. It should help the right customers find your business and take the next step.